7 Unique Ways for Salons to Attract New Clients
But when used correctly, social media can be very efficient. To get that additional exposure to better the game, you have to do something offbeat.
Let’s explore some strategies that will make your salon the Best beauty salon in town!
- Exhibition at a hair & beauty show
Introducing an exhibit at a hair show is an excellent method to improve your salon’s brand recognition and reach new clients.
Hair and beauty shows are a fabulous way to exhibit the skills of your salon’s stylists in an atmosphere where you know everyone visiting is engrossed in your profession. Take plenty of pictures and videos in your exhibit and upload them to your website/social media accounts to better position you as an industry leader in your area.
- Sponsor a charity event
One of the most gratifying progress you can make as a salon is discovering a means to return to your community. It will benefit those in need and help your salon to stand out.
Every community is different, so you might want to inquire around to understand where you might be able to assist most.
One case would be to team up with the regional unemployment office and give free haircuts to somebody hunting for employment. A new haircut is a fabulous confidence booster and can bring a difference in an interview circumstance.
- Create a YouTube channel
YouTube is the goldmine! It can be time-taking to generate video content, but YouTube is still effective for various salons.
Post videos of your hairstylists pulling off popular hairstyles, or you can make a step-by-step tutorial to reach a broader audience.
Don’t fret too much about your video skills, either. People often appreciate it when a video looks genuine. Just make sure that lighting is valuable! Videos are much more powerful than photos in drawing audience engagement as well.
- Posters in popular places
Though it may seem like a falling practice, print media can still be an efficient way of spreading the word. Think about other companies that have comparable customers to yours—health centres, dance institutions, gyms, local cafes, hotels, etc. If you have a hair salon, you can make a deal with the local nail salon and refer clients to each other. Co-marketing is an excellent way to draw new clients. It’s a win-win condition for both shops involved.
The mere act of roaming around your area and speaking to local shops is a great way to increase the reach of your salons. You may be overwhelmed by the number of businesses that will let you set up a poster in their shops. The primary thing with this step is to spend money making the posters look appealing and professional.
- Don’t forget your Google My Business Listing (GMB)
With increasing “Best beauty salon near me” searches, make sure you’re there when people look for local salons in their neighbourhood. When people explore your business on Google – for checking opening hours, making an appointment, or finding your address– reviews must be there on your Google My Business page alongside the search results.
Update your location and contact details and link your most attractive products and services in your GMB listing. Get in the habit of requesting satisfied and faithful customers to leave a positive review on your GMB page.
- Run Paid Search Ads
To reach each customer searching for you, make sure your salon features are top of Google’s search results. Run a paid search campaign!
When you place your ad campaign, be precise. After all, you’ll spend every time someone clicks your link, so you’ll require to only display your ad to somebody that is expected to engage with you—for instance, target people settled within walking distance of your salon. You can also determine the precise words a person requires to use when hunting. This could cover the assistance you give in your salon. By having a targeted ad copy, you can increase the visitor’s chance to book with you when people click on your ad.
- Post a listing on My SpaShop
Want a sure-fire method to bring in new traffic? Share pictures of your salon on listing websites like My Spa Shop can be a great way to boost your business. Set up a place in your salon for people to take selfies after giving them the service. Buy a ring light to ensure your clients are picture-perfect when snapping their new look. Now prepare ads using these pictures and choose from our packages. The befits of listing here will be that first, all your leading competitors are here. And, second, all your targeted audience will be on the My SpaShop website. So, you will only reach the audience looking for Beauty Salon Canada.