Frequently Ask Questions

How to Register Your Business

Being listed on Google Maps is an essential part of a local marketing strategy. But what happens when the location that pop ups when people search for your business in Google Maps isn’t where your business is actually located?

More isn’t necessarily better when it comes to online listings. Having multiple listings for a single business location can make it harder for customers to find the business and negatively impact search engine rankings.

Many business owners are surprised to learn that they need to claim their listings on Yelp. While your business probably already has a business page on the popular directory service, claiming your listing is the only way to upload photos, add website links, and ensure that accurate contact information is listed.

Facebook has become an important referral source for local businesses. Being listed on Facebook makes it easier for potential customers to discover your business and interact with your brand. One common question that business owners have is how to claim a listing on Facebook.

In recent years, Bing has expanded its presence in the local marketing space. Having a claimed listing on Bing ensures that businesses show up in local search results.

Apple Maps is the default maps application on iPhones, which means business owners can’t afford to be absent from the service.

For most businesses, publishing the hours of operation is straightforward. However, if your business has multiple sets of hours, like seasonal hours or limited hours during holidays and special events, then you will need to follow the specific style guidelines from Google, Bing, Yelp, and other local listings platforms.

The business name you use in local listings should be the same as the name your business uses in the real world.

Creating local listings is one of the first steps most businesses will take when launching a digital marketing strategy. In order to make sure their listings are appearing on important platforms like Google, Facebook, Yelp, Bing, and Foursquare, businesses need to follow each platform’s style guidelines.

Claiming your listing on Google is one of the first steps to take when building a local marketing strategy. Using the free Google My Business (GMB) tool, business owners can claim their listings and manage how their information appears on Maps, Search, and other Google properties.

With a local listing strategy, you can make it easier for people to find your business on search engines like Google and Bing. You can also take steps to ensure the information that’s published about your business across the web is accurate and up-to-date.

Data aggregators compile data on businesses from the businesses themselves and from marketing companies, government sources, telecommunications records, and online sources, and spread the information to multiple platforms or directories. Over the years, data aggregators have played an important role in listings management.